Mercury Retrograde by Emily SegalMy rating: 4 of 5 stars
Mercury Retrograde by Emily Segal isn't what you think it might be about based on the title. This isn't about horoscopes and planets aligning. It's about Emily Segal, a trend forecaster making her way in New York City in the enigmatic start-up tech industry. It's a bit quirky and gets you thinking about society, social media, marketing, and branding, etc. If you are looking for something outside of the box, give this a read.
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